As aforementioned, the online MBA course in sales and marketing includes 4 semesters spread across 2 years of the degree program. Each semester has its importance and success in each semester is a must. Check out the details of each semester given below:
Semester 1
- Organizational Behaviour
- Principle of Accounting
- Managerial Economics
- Principles of Management
- Quantitative Techniques
The candidate has to select 1 elective paper from the following options:
- Global Business Environment
- Business Law & Corporate Governance
- Business communication
All the compulsory papers have 3 credits each and the compulsory paper has 2 credits.
Semester 2
- Human Resource Management - I
- Strategic Management
- Financial Management - I
- Principles of Marketing - I
- Production & Operation Management
- Supply Chain Management
Apart from the compulsory papers, students have to choose an elective paper from the following options:
- Management Information System
- Sales Management
The top 5 compulsory papers consist of 3 credits and the last paper has 2 credits. The elective paper consists of 2 credits.
Semester 3
- International Business
- Research Methodology
- Project Management
- Entrepreneurship Essentials
- Cost & Management Accounting
- Project Work - Part 1
- Operation Research
All the papers consist of 3 credits. The marks of the project paper are calculated in the final semester. Operation research has 2 credits.
Semester 4
- Services Marketing
- Advertising & Sales Promotion
- Consumer Behaviour
- Strategic Brand Management
- Sales And Distribution Management
- Retail management (option of edx-Retail Fundamentals - Dartmouth X)
- Project Work - Part 2 Final Submission
All the papers including the operation research include 3 credits each.